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| Southfield | | Healthy people have the best | | Equity: The money value of an |
| Charleston | | mortality risks and thus are much | | insurance company that is over and |
| Poughkeepsie | | cheaper for companies to insure. This | | above its liabilities. Liabilities include |
| Davenport | | translates into lower rates for the | | almost all of its reserves. |
| Columbia | | Super Preferred customer than | | |
| Zanesville | | someone with higher risk factors such | | We/Us/Our: These words are used to |
| Greenville | | as a heart condition, cancer or | | refer to the insurer in many of the |
| Macon | | diabetes. Conversely, if you were | | modernized/personalized policy |
| Clinton Township | | unhealthy when you acquired your | | forms recently introduced. |
| Rockville | | policy, and your health has now | | |
| Anderson | | improved, it might be time to shop for | | Borderline Risk: An insurance |
| Goldsboro | | a new policy, as your rates are likely | | prospect of doubtful quality from an |
| Jackson | | to be lower. | | underwriting point of view. |